Popeyes Reportedly Doubled Store Traffic Thanks to Chicken Sandwich Hype

According to an analyst at KeyBanc Capital Markets, Popeyes recently sold about 1,000 chicken sandwiches per store each day before announcing the sandwich "will be going away for a while." As a result, the new menu item made up about 30% of the fast-food chain's sales while also doubling store traffic, which reportedly shocked Popeyes' parent company Restaurant Brands International."Unbeknownst to [Restaurant Brands International] at the time, the launch of a new chicken sandwich at Popeye's and...